The Employer Brand Mistakes Candidates Always Notice
KEY INSIGHTS Employee reviews outrank polished employer messaging. A poor hiring process becomes public before day one. Leaders build credibility when their actions match their words. A candidate has one thumb scrolling through job listings, the other through reviews from people who have worked at the company. Your new careers video may be beautifully […]
Employer branding on LinkedIn: 5 strategies to attract better candidates
KEY INSIGHTS A strong employer brand on LinkedIn cuts cost-per-hire by up to 43%. Certified great workplaces are 15x more likely to be chosen by job seekers. 75% of candidates check employer brand before looking at salary. Before even the very best recruiter sends a single message, candidates are already forming their view of your […]
How to Benchmark Employee Experience Against Industry Standards
Knowing how your employees feel about their workplace is only half the picture. The other half is understanding how that experience compares to other organisations in your industry. A strong engagement score may look encouraging on its own, yet it tells you little about how your workplace experience compares with others competing for the same […]
Do You Know The Difference Between EVP, Employer Branding and Culture?
In any given talent strategy meeting, culture, EVP, and employer brand will be used interchangeably at least once. Usually more. They’ll appear on the same slide, get assigned to the same team, and be discussed as though they’re different words for the same work. In a highly competitive hiring age, your people knowing the difference between […]
How Building Trust and Engaging Employees Can Drive Your Sustainability Goals
High-trust workplaces will be the most successful at meeting environmental, social, and governance (ESG) goals. Here’s how you can engage your workforce. Sustainability has become a global business imperative. Nine in 10 (90%) global institutional investors revise their investments when companies do not at least consider ESG criteria, per a recent survey from EY. In a […]